What does a Pinterest manager actually do?
by Dama Jue
You’ve heard you need to, and I mean absolutely NEED to, get your content on Pinterest if you want to grow traffic to your site, grow your email list, or grow your passive income. How do you even start? Hire an expert, a Pinterest manager. So what exactly does a Pinterest manager do? I help creative solopreneurs drive traffic and email list opt-ins with Pinterest marketing strategy and account management.
One of the easiest ways to get your Travel blog post, your wedding photography galleries, or your incredibly chic and inspiring interior design portfolio out there for people to see is on Pinterest, a visual bookmarking search engine and network.
So you just share an image (we call that pinning) once and you’re golden? Ok, ok, create a pin design and pin it once in a while, that’s totally enough, right? Sadly, still no.
In order to grow your website’s traffic, you need to market your content in a consistent and strategic way, and for Pinterest that means creating designs that are compelling, invoke curiosity or recommend a solution, are visually attractive, and are concise. In short, impossible to ignore.
Once you’ve got that, you need to share it on the platform at optimized times when your followers are most active and likely to see it, and while you’re at it, add SEO in several spots too, so that when people search for that topic, you show up.
One of the easiest ways to get your Travel blog post, your wedding photography galleries, or your incredibly chic and inspiring interior design portfolio out there for people to see is on Pinterest, a visual bookmarking search engine and network.
So you just share an image (we call that pinning) once and you’re golden? Ok, ok, create a pin design and pin it once in a while, that’s totally enough, right? Sadly, still no. In order to grow your website’s traffic, you need to market your content in a consistent and strategic way, and for Pinterest that means creating designs that are compelling, invoke curiosity or recommend a solution, are visually attractive, and are concise. In short, impossible to ignore.
Once you’ve got that, you need to share it on the platform at optimized times when your followers are most active and likely to see it, and while you’re at it, add SEO in several spots too, so that when people search for that topic, you show up.
What else factors in? How many other people have saved and clicked that pin, what board its saved to, how many times its already been viewed, how many boards you have, and more. So a Pinterest manager keeps your content fresh on the platform and shares it consistency, bearing all these things in mind.
Or put another way:
I understand the Pinterest algorithm and use it to bring people into your sales funnel, on auto-pilot, every single day.
If that makes sense and actually sounds pretty darn valuable because you’re tired of Facebook and Instagram making you pay to play, let’s talk!
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Click here to schedule a free 20-min. call to discuss your current Pinterest strategy and how I can help.